{"id":563,"date":"2007-04-28T23:24:37","date_gmt":"2007-04-29T07:24:37","guid":{"rendered":"http:\/\/www.nicksenger.com\/onecatholiclife\/?p=563"},"modified":"2018-02-22T11:05:03","modified_gmt":"2018-02-22T19:05:03","slug":"made-to-stick-will-stick-with-you","status":"publish","type":"post","link":"http:\/\/nicksenger.com\/onecatholiclife\/made-to-stick-will-stick-with-you","title":{"rendered":"Made to Stick Will Stick with You"},"content":{"rendered":"

\"\"<\/a>I began Flannery O’Connor’s Wise Blood <\/span>a few weeks ago, but I got sidetracked by a few nonfiction titles that grabbed my interest. That happens to me every so often. I’ll make up my mind to start a book, and then another one will grab me by the shirt and say, “NO! Pick ME!” That’s what happened with the Heath brothers’ Made to Stick<\/span><\/a>, a fantastic exploration of what makes ideas memorable. I started reading it in the bookstore and couldn’t put it down. As I mentioned in an earlier post<\/a>, I never buy new hardcovers, but this one was just proving to be too fascinating–I had to take it home. And was it worth it.<\/p>\n

Teachers, writers, public speakers, anyone with an interest in spreading ideas should read Made to Stick. It’s absolutely brilliant. Chip is a professor of organizational behavior and Dan is a consultant and former business researcher. Together they have put together a fascinating history of some of the ideas that have “stuck” with us, from urban legends about Elvis’ motorcycle to memorable ad campaigns like “Where’s the Beef?”<\/p>\n

But Made to Stick<\/span><\/a> is really about how to make your<\/span> ideas memorable, and this is really the heart of the book. Using the simple mnemonic device SUCCESs, the Heath brothers have identied the essential elements of a sticky idea: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Story. Sure, these elements have been talked about before, but not with such clarity and insight.<\/p>\n

One of the great features of the book is what they call the “Clinic.” At the end of each chapter Chip and Dan take a situation and show how applying one or more of the six elements can make
\nthe idea more “sticky.”<\/p>\n

I’m a teacher, writer and speaker, and Made to Stick<\/span><\/a> has already had an impact on my work. It’s one of the most practical and insightful books I’ve read in a long time, and I highly recommend it.<\/p>\n","protected":false},"excerpt":{"rendered":"

I began Flannery O’Connor’s Wise Blood a few weeks ago, but I got sidetracked by a few nonfiction titles that grabbed my interest. That happens to me every so often. I’ll make up my mind to start a book, and then another one will grab me by the shirt and say, “NO! Pick ME!” That’s what happened with the Heath brothers’ Made to Stick, a fantastic exploration of what makes ideas memorable. I started reading it in the bookstore and couldn’t put it down. As I mentioned in...<\/p>\n","protected":false},"author":1,"featured_media":564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1057,5],"tags":[36,842,78,227],"class_list":["post-563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-review","category-books","tag-book-recommendations","tag-book-reviews","tag-reviews","tag-storytelling"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"http:\/\/nicksenger.com\/onecatholiclife\/wp-content\/uploads\/2010\/03\/Picture-8.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pOucj-95","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/posts\/563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/comments?post=563"}],"version-history":[{"count":5,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/posts\/563\/revisions"}],"predecessor-version":[{"id":1632,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/posts\/563\/revisions\/1632"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/media\/564"}],"wp:attachment":[{"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/media?parent=563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/categories?post=563"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/nicksenger.com\/onecatholiclife\/wp-json\/wp\/v2\/tags?post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}